Mohammad G. Nejad is an Associate Professor of Marketing at the Gabelli School of Business at Fordham University in New York City.  His primary research interests relate to innovation diffusion, marketing new products and services, social contagion and social networks, and agent-  based modeling and simulation. In particular, he studies firm decisions regarding the introduction and management of new products and services. His research has appeared in the Journal of Retailing, European Journal of Operational Research, and International Journal of Research in Marketing among others. He serves on the editorial review board of the International Journal of Bank Marketing.