Timothy Keiningham

Timothy Keiningham

Timothy Keiningham

Timothy Keiningham, Ph.D. is the J. Donald Kennedy Endowed Chair in E-Commerce. Dr. Keiningham received the American Marketing Association’s Christopher Lovelock Career Contributions to the Services Discipline Award for teaching, research, and service that has had the greatest long-term impact on the development of the services discipline. This is the highest award presented in the field of service marketing. Recently at Frontiers in Service 2018, he and his co-authors received the Best Practitioner Paper Award for their paper titled “American Innovation Index,” which ranks U.S. companies on their innovativeness and social innovativeness based on their customers’ perceptions.

A prolific writer, Dr. Keiningham has authored/edited nine books. His most recent book is the NY Times bestseller The Wallet Allocation Rule. His research works to expand the science and practice of marketing and management, and has been accepted in top-tier journals in marketing (e.g., Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of the Academy of Marketing Science), strategy (e.g., Harvard Business Review and MIT Sloan Management Review) and service management(e.g.,Journal of Service Research, and Journal of Service Management).

His research has received several awards, including:

-INFORMS Society for Marketing Science, top 20 most influential articles of the past 25 years

-Marketing Science Institute / H. Paul Root Award from the Journal of Marketing for the article judged to represent the most significant contribution to the advancement of the practice of marketing (twice)

-Citations of Excellence “Top 50” Award (top 50 management papers of approximately 20,000 papers
reviewed that year) from Emerald Management Reviews.

-Service Excellence Award (best paper) from the Journal of Service Research

-Robert Johnston Outstanding Paper Award (best paper) from the Journal of Service Management (twice)

-Outstanding Paper Award (best paper) from the Journal of Service Theory and Practice (twice)

Dr. Keiningham’s work aims to bridge the gap between leading scientific research and management best practices. To advance management practice and inform his scientific research, he serves as chief strategy and client officer at Rockbridge Associates, a Washington, DC area market research firm. Prior to joining Rockbridge, he worked for seventeen years in senior officer positions at Ipsos (the world’s third largest market research firm); the last seven years he served as Global Chief Strategy Officer and EVP at Ipsos Loyalty.

Dr. Keiningham received a BA from Kentucky Wesleyan College (USA), an MBA from Vanderbilt University (USA), and a PhD from Staffordshire University (UK).