Philip Kotler is know as the “father of modern marketing,” he is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his Master’s Degree at the University of Chicago and his PhD Degree at MIT, both in economics. He did post-doctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.
He has published over 60 books in marketing including the 15th edition of Marketing Management, the world’s most read book with this title. His latest two books are Confronting Democracy: Real Solutions for a Troubled Economic System (AMACOM 2015) and Democracy in Decline: Rebuilding its Future (Sage 2016). He has published over one hundred and fifty articles in leading journals, several of which have received best-article awards. Philip Kotler has also received 24 honorary degrees.
Philip Kotler’s achievement awards include “Marketer of the Year,” (1995) from the Sales and Marketing Executives International (SMEI). In 2011, he was given the title of being a Legend in Marketing; in 2012, he was #1 on the Management A-List of Academics; in 2013 he became the first recipient of the William L. Wilkie American Marketing Association Foundation’s “Marketing for a Better World” Award for significant contributions to marketing theory and practice. Also in 2013, he was inducted in the Management Hall of Fame; and in the same year, he became the first recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.
Philip Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organization and international marketing.
He has traveled extensively throughout Europe, Asia and South America, advising and lecturing to many companies about how to apply sound economic and marketing science principles to increase their competitiveness. He has also advised governments on how to develop and position the skill sets and resources of their companies for global competition.