Eric Almquist

Eric Almquist

Eric Almquist

Eric Almquistis a Partner in Bain & Company’s Boston office and a member of the firm’s global Customer Strategy and Marketing practice. He has led assignments in consumer products, financial services, retail, telecommunications, and other industries. His consulting career spans 39 years.

As a member of the Customer Strategy and Marketing practice, Eric is one of the firm’s experts in marketing science and customer insight and the application of customer insight to business strategy.  He also has extensive experience with demandmanagement, value proposition development, customer acquisition, and in-market experimentation.

Prior to joining Bain, Eric had a long career at Mercer Management Consulting (now Oliver Wyman), where he led the firm’s Customer Strategy Team and was the founder of one of the first comprehensive marketing science capabilities in the consulting industry.

Eric has contributed to such publications as the Harvard Business Review on Marketing, Harvard Business Review, Marketing Management, and other publications.  He was a pioneer in the use of discrete choice models and experimental design in marketing.  His current research focuses on The Elements of Value (HBR, September 2016) and The B2B Elements of Value (HBR, March 2018).

Eric earned a B.A. from Stanford University and M.A. and Ph.D. degrees in anthropology from Boston University.  He was the recipient of a Social Science Research Council Foreign Area Fellowship and is a past Trustee of the Marketing Science Institute.