Alan Williams

Alan Williams

Alan Williams

Alan coaches leaders of progressive service sector organisations, internationally and in the UK, to deliver values-driven service for sustained performance. He is a published author and international speaker whose projects have delivered measurable business impact across a balanced scorecard of measures and been recognised with industry awards.

Alan’s co-authored books “THE 31 PRACTICES: release the power of your organisation’s VALUES every day”and “My 31 Practices: release the power of your values for authentic happiness”have received international critical acclaim.  His next book, “The Values Economy, how to design and deliver a SERVICEBRAND for sustained performance”will be published in 2020.

Alan graduated in Hotel & Catering Administration at Surrey University where he has been a visiting lecturer and was a global train the trainer for the Marriott International Spirit to Serve programme.  He is the Founder of the Global Values Alliance, a Steering Group member of the UK Values Alliance, non-executive director of BQF,  Founder Member of the inaugural World Happiness Summit, Founder Faculty Member of Culture University, Past President of the Meetings Industry Association,and a Fellow of theInstitute of Hospitality.