The Creating Value Alliance is a movement for business leaders and academics to build ‘value’ for themselves and their institutions; to share value creating experiences and to inculcate a value creating mindset, so that they can make Value waiting to happen a reality.

Carl Jung stated: unless you make the unconscious conscious, it will direct your life, and you will call it fate.

Value creation underpins all business transactions and engagement (Mahajan book, Creating Value, Sage 2016). We all seek value for ourselves, as well as for our businesses and for our society. However, because we are so immersed in our day-to-day functional management, we often overlook opportunities for value creation, possibly to the detriment of our businesses and societal needs. Successful businesses and leaders create value for their eco-systems which include themselves, their companies, customers, employees, partners and stakeholders, mostly unconsciously, yet there are challenges in gauging and assessing ‘value(s)’  and their impact. The Creating Value Alliance is a wake-up call and movement to improve our understanding of the concept of value (and values) and, moreover, to find ways of creating value consciously and more abundantly (and destroy less value) which will in turn allow us to compete more effectively, to build social value and to thrive and be ready for the challenges of a changing and disruptive world. Carl Jung stated: “unless you make the unconscious conscious, it will direct your life, and you will call it fate.”

The Creating Value movement will bring  business leaders/practitioners and leading academics from around the world together to exchange views, and to share and learn from each other regarding the problems, the potential and the real life uses of value creation, and how it can transform management, organizations and institutions. Through conferences and workshops, the Creating Value Alliance will operate settings which allow business leaders and academics to work together to establish the action research and development project they wish to see emerge and what would help them in value creation. The Alliance members will share latest thinking on value creation and service for improving the worth of companies, their longevity, their ability to be ahead of and tackle disruptive forces, and to embed a value creation leadership style going far beyond traditional and functional management so as to engender a value creation mind-set and avoiding value destruction in the future. We welcome innovation and fresh and thought-provoking approaches.

The Creating Value Alliance includes:

  • Investigating and understanding value(s)
  • Creating value for yourself
  • Creating value for others
  • Value creation for employees, customers and partners
  • Creating value for your businesses and society
  • Creating value in the future
  • Value creation and leadership
  • Manufacturing processes and value creation
  • Value destruction
  • Operationalising value creation in your institutions
  • Value creation and the circular economy
  • Value creation in relation to specific functional areas: accounting, finance, IT, marketing, HR, manufacturing sales, after-sales service, customer relations etc.
  • Values as a belief, attitude and perspective
  • Values and the relationship with (organizational) culture(s)
  • Future prospects for value creation
  • Threats, risks and dangers for value creation
  • Non-market strategies and value creation
  • Sustainable and responsible management (conscious capitalism), leadership and value creation
  • Corporate Social Responsibility and value creation
  • Organizational development and value creation
  • Value Creation and education
  • Public service, government and creating value

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